Value Added Services



  Quality Representation
 Lenny Roberts-

TAG USA's track record of client success and repeat business can partly be attributed to its extensive experience and development programs. Whether it's companies who are just launching their brands or experienced companies within the spirits and wine industry or from other industries. TAG USA provides its new clients with an environment of personal support, training and on-on-one coaching. The firm's agents reap the benefits of joining forces with the market leader, including support from the non-competing managers with Beverage sales experience, expertise fostered by a national vision, cutting-edge marketing tools and superior market research. For more information on pursuing a relationship with The Action Group USA, contact Lenny Roberts at
Specialty Groups
TAG's commitment to specialization and superior client service is inherent in its national scope. Each group's focus on market knowledge and expertise by specific state or country enables agents to optimally price and position brands on the leading edge of the market. The firm's specialty groups include Strategic Planning, Business Planning, Marketing Plans, Channel Development and most importantly execution.
Superior Research Services
TAG's Research Services constantly monitors the pulse of the marketplace and works closely with our industry specialists to support market penetration and advise clients of the latest market trends and developments. Our research provides insightful analysis, ranging from national trends to local market expertise and sub market details.
Access to Distributor and Broker Network
Our clients have access to a full line of Distributors and Brokers through our relationships. Through long-term relationships with domestic and international partnerships, TAG's staff has global experience and reach, which allows us to source the ideal go-to market approach in the marketplace.

Sales Sophistication
We help manufacturers grow sales by understanding their customers needs so our clients can focus on making what they can sell, instead of trying to convince customers to buy products they do not want.

The role of a salesperson is changing and has to change. Today a salesperson must be able to talk about his market in fact based terms, know how to negotiate and have a consistent vision.

Shopper insight is a customer priority. It is all about communicating with our customers.


Executive Personnel Search and Recruitment (including Brokers across the world)
We are experts in the Beverage Alcohol Industry in the search and recruitment of sales, marketing, operational, organizational development and finance professionals. Our data base includes experts both internationally and domestically. Please e-mail for your recruiting needs or send your updated CV for our database.



Training and Development
TAG USA provides clients with sales, marketing and key accounting training at various levels of development. In addition, we provide one on one coaching and mentoring programs.


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